Clickstream data as a strategic asset

For most customers, digital channels are the most used touchpoint. It is therefore essential to include these interactions if you’re looking to get a full understanding of your customer. We believe that collecting clickstream data is a prerequisite to engage in personalised communication. 

In addition, this data can also be used to gain more insight into the potential of - and interest in - certain products. Product interactions and page views are invaluable in building predictive sales models that can be used to set up promotions or optimise stock management. 

Both business intelligence and marketing benefit from integrating clickstream data with the other available data sources. 

A sustainable tracking implementation

Data collection should always reflect your business requirements. Depending on the specific needs, together we’ll determine what data and information will help you answer your business questions. This results in a measurement framework tailored to your organisation. 

We are experienced in both web and app tracking implementations. This often in very complex environments such as organisations with a multi-brand context, strict security protocols (ex: financial institutions) or sensitive data (ex: pharmaceutical sector). 

We always strive for a tracking implementation that results in trustworthy and widely applicable data. We achieve this by taking a vendor agnostic approach and ensuring that knowledge is safeguarded within your organisation. We pay a lot of attention to documentation and quality assurance testing and validation. 

In addition, we are of course thoroughly aware of the applicable privacy legislation and ensure that data tracking is set up in a compliant manner. Taking both the business objectives and privacy ethics into account. 

The cookieless future & server-side tracking

Over the years, privacy has become more prominent within the digital data landscape. Legislators are stepping in and are trying to protect the consumer from the data collection frenzy. On top of that, browsers put themselves on the forefront as privacy guardians by incorporating anti-tracking features, making it harder for marketers to collect, analyse and use the data, that's so crucial for their digital strategy.  

Organizations and ad vendors are stepping into a new era of data collection and sharing. They need to take privacy seriously, and are forced to adapt their data collection methodology, towards a cookieless future.

Switching towards server-side tracking can help tackle this challenge. By moving your data collection from the client-side (browser) towards the server, you gain more control over how data is being collected and forwarded to different endpoints (ex: advertisers), provide more security as some information is no longer available in the browser, and increase site speed as most third-party scripts will no longer load from the browser.     

Stitchd can help you determine how your current tracking approach is being impacted by the evolving privacy regulation, and help you determine how server-side tracking can answer those challenges. For us, server-side tracking is not a way to bypass tracking restrictions. We educate and help you understand how you can still correctly track user behaviour and share data with different third parties while putting privacy and tracking consent top of your mind. 

Discover below some cases!

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High Tech Campus 69
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