Implementing the GDDL framework

Towards a generic data layer structure for all Bose platforms

About Bose

With multiple digital touchpoints including websites, apps, email and advertising, Bose is a digitally mature company that is continuously looking for innovative ways to create a better customer experience. By generating a singular view across all platforms, Bose aims to drive better insights and create meaningful optimizations.

Event-based tracking and GDDL

Outlining a customer experience plan requires a structured and reliable data strategy. To enable companies in creating these data-driven customer experiences, Stitchd developed a reliable and structured event-based tracking framework, that has already been applied and proven to work for multiple clients.

The implementation leads to a generic digital data layer (GDDL) framework, which allows clients to gain deeper insight in both user behavior and content performance, eventually feeding into optimization and personalization exercises. Stitchd guided Bose in the implementation of the framework and its enablement within the business and technical teams.

Key points

Implement event based tracking

Implement event based tracking

Bose agreed to implement the GDDL framework on their consumer facing platforms. This framework helped Bose in extracting deeper and more relevant insights on users and their behavior. It also allowed to create a unified tracking approach across all domains.

Capture and centralize data

Capture and centralize data

Along with the implementation of the GDDL framework, Stitchd configured the solution design of Adobe Analytics and Adobe Launch to ensure that all measurement requests can get the most out of the framework.

Generate insights

Generate insights

This has resulted in new opportunities for Bose to perform better analyses and feed that data back into their optimization and personalization strategies. Digital- and analytics teams throughout the organization are trained to generate these insights.

Discover below some of our other cases!

D'Ieteren Auto

D'Ieteren Auto

Allowing an in-depth understanding of all touchpoints within the customer journey of car purchasers.

Essent

Essent

The tracking system implemented for Essent made personalised content for visitors possible.

Vlaanderen.be

Vlaanderen.be

Discovering visitors' insights for the platform of Vlaanderen.be by building a high-end dashboard.

Interested?

Do you have an issue we can help with or would you love to discuss data-driven marketing?
Then do not hesitate to contact Jente.
We are always open to discuss the potential of your data!

Jente De Ridder  | +32 474 78 21 49

Find us at one of our offices

Antwerp office
Prins Boudewijnlaan 24E
2550 Kontich

Ghent office
Guldensporenpark Gebouw I, bus 88
9820 Merelbeke

Amsterdam office
Cruquiusweg 110 - F
1019 AK Amsterdam

Utrecht office
Orteliuslaan 25
3528 BA Utrecht