Analytics clean up for D'Ieteren Auto

About D'Ieteren Auto

D’Ieteren Auto is the biggest car importer in Belgium. Among its brands are Audi, Volkswagen, Skoda, Seat and Porsche. In recent years, D'Ieteren has seen an increase in online research when customers look to buy a new car. In some cases, cars are even purchased entirely online, especially on the secondhand market.

A shift to digital in the automotive industry

The purchase of a car is still considered as something time consuming by the vast majority of consumers, because a car is quite an investment and ought to last a long time.

While sales used to be very dependent on physical contact, such as a showroom or car fair, these initial contacts are progressively replaced by online research by the customer. Although the physical experience remains important, it's vital to effectively target customers online in the orientation phase.

Data was not comparable between brands due to a fragmented and complex data landscape. There was low trust in terms of data quality and data collection was not consistent across brands. Together with Stitchd, the digital data collection structure has been rebuilt from scratch and resulted in renewed data trust and actionable insights and reporting.