CLIENT CASE Wordline

Optimising Worldline's Adobe suite implementation

Reviewing the Adobe Analytics and Data Collection implementations and advising the organisation on how to build the necessary skills for taking ownership of the Adobe suite.

About
Wordline

Worldline is a leading global payment and transaction services provider, operating at the forefront of the digital economy. The company specialises in offering a wide range of services, including payment processing, merchant services and financial technology solutions, aimed at enhancing the customer experience and streamlining operations for businesses of all sizes.

With a commitment to innovation and security, Worldline equips its clients to navigate the complexities of the financial landscape by leveraging cutting-edge technologies and industry expertise.

USE CASE

Digital challenge

As Worldline migrated to Adobe for their analytics and tag management needs, they were faced with the process of onboarding all regions in their new solutions. Not getting the required guidance from their implementation partner, they reached out to us to review their Adobe implementation and to provide guidance on developing the necessary skills for the organisation to take ownership of the Adobe suite.

Key points

Data collection

Delivered a qualitative data collection framework with the required governance methodologies in place, enabling a streamlined approach for all internal and external partners.

Global analytics strategy

Delivered a clear plan outlining how the different regions can efficiently work with the analytics data for their own reporting and activation purposes.

Education

Conducted in-company training sessions regarding analytics and tag management with course materials that are tailored specifically to the context of Worldline.