CLIENT CASE Torfs
The transition to a composable CDP
Supporting shoe retailer Torfs in adopting a composable CDP for enhanced data integration and activation.
About
Torfs
Torfs is a family business that attaches great importance to sustainability. This applies both to its products and to the relationships it establishes with its customers, employees and suppliers.
Torfs is a very well-known brand in Flanders and operates more than 70 shops and a successful webshop.
USE CASE
The project began with an audit of Salesforce Audience Studio DMP. However, with the DMP's end-of-life announcement, the focus shifted to finding a future-proof solution to replace the cookie-based tool with a first-party data-centric platform.
Key points
Tracking framework
Stitchd assisted Torfs in the implementation of a vendor-agnostic, event-driven measurement framework to collect behavioral data on the client’s e-commerce website.
Data independence
Reduced reliance on Google Analytics by setting up a structured, independent data stream from the website into the client’s data warehouse using server-side Google Tag Manager.
Composable CDP setup
Assisted in selecting and deploying a composable CDP using an existing data lake and a reverse ETL tool (Census) to segment data and activate segments for diverse marketing channels.
Custom dashboards
Enabled the data team in building tailored dashboards integrating online, offline sales, and return data, offering richer insights for marketing performance.
Conclusion
Stitchd’s expertise enabled Torfs to future-proof their marketing data infrastructure. By transitioning to a composable CDP, the client gained greater control over data integration, audience segmentation and activation, ultimately driving improved advertising performance and more personalised customer experiences.
CLIENT CASES
More successful cases
