CLIENT CASE Aveve
Building the business case for data-driven marketing
Harness data insights, enhance customer segmentation and achieve impressive sales growth through tailored marketing automation.
About
Aveve
Aveve is a leading player in the agriculture and gardening sector in Belgium, providing a wide range of products and services to support farmers, gardeners and pet owners. Established with a strong commitment to quality, Aveve offers everything from seeds and fertilisers to livestock feed and gardening supplies, making it a go-to source for agricultural needs.
The company operates both retail stores and an extensive online platform, ensuring accessibility to its products for a diverse customer base. With a focus on innovation and sustainability, Aveve continuously seeks to enhance its offerings and improve customer engagement, demonstrating its dedication to nurturing the agricultural community.
USE CASE
Uncertain about the effectiveness of their current tools and the capabilities of their team, they sought our expertise. How could they unlock the untapped potential in their data? And how could they build a compelling business case to secure the investments needed to establish a data-driven culture?
"What we particularly appreciated in working with Stitchd was the seamless switching between high-level strategic advice and very hands-on support in finding concrete solutions".
Peter De Mey
Director Marketing & Category Management
Key points
Personalised marketing pilot
We developed a pilot project to demonstrate the potential value of personalised marketing. We analysed extensive transactional data to identify key customer segments. Collaborating with the marketing team, we designed tailored offers for these segments.
Set-up marketing automation flows
We integrated the identified customer segments with their email solution and implemented customised marketing automation flows to enhance engagement.
The business case
The personalised campaigns delivered a sales uplift of 3% to 4.5% compared to traditional methods. These results showcased the effectiveness of data-driven strategies in improving marketing efficiency and achieving measurable outcomes, providing Aveve with a strong foundation to build a business case for further investments in MarTech and skilled personnel.
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