CLIENT CASE De Lijn
Driving real-time insights for De Lijn
Providing live data on transit punctuality to foster transparency and empower informed decision-making across the organisation.
About
De Lijn
De Lijn is the primary public transport provider in Flanders, Belgium, dedicated to delivering safe, reliable, and efficient transit services. Operating an extensive network of buses and trams, De Lijn plays a vital role in reducing traffic congestion and promoting sustainable travel options across urban and rural areas.
The organisation is committed to innovation, continually investing in digital solutions and infrastructure improvements to enhance the travel experience for passengers and ensure punctuality, safety, and accessibility.
USE CASE
Digital challenge
- Provide near real-time insights on the accuracy of the buses.
- Make these insights available to a broad audience within the organisation.
Key points
Monitor punctuality
Creation of a Google Looker Studio dashboard which contains an overview of the number of buses that are driving on schedule vs those that are delayed. And the ranges of delay that we are encountering per city/region. The dashboard also contains info on the buses that did not ride out, the number of defect buses and malfunctioning infoboards.
Driving awareness
By displaying this dashboard on television screens throughout the offices, we made the data visible for a broad audience. This helped to create awareness around the impact of technical issues on the accuracy experienced by the traveller.
Results
By leveraging the available accuracy data in Google Looker Studio, we empowered De Lijn’s IT, maintenance and management teams with actionable and easy-to-understand data.
This helped them to create awareness around one of their main KPIs, which was not really tangible at the headquarters before.
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