CLIENT CASE VRT
Data driven social media
analysis
Getting on the radar of young people more and more often.
About
VRT
VRT is the public broadcaster of Flanders, bringing news, entertainment, and cultural programming to millions of viewers and listeners every day. As a trusted voice in the region, VRT is committed to delivering high-quality, independent journalism while fostering creativity and innovation across platforms.
From its flagship channels like VRT 1 and VRT Canvas to digital ventures like VRT MAX, the organisation keeps evolving to meet the demands of a diverse and connected audience. VRT not only informs and entertains but also connects people, reflecting the rich cultural fabric of Flanders.
USE CASE
Getting increasingly on the radar of young people and young adults (12-24 years) through social media channels and being able to evaluate this through a data-driven way of working.
Key points
New approach
We helped transform their approach from trial & error to hypothesis-driven, embedding data-driven thinking into the processes. By testing with clear goals and success criteria, we ensure every decision is backed by actionable insights, driving measurable impact.
3 pillars
- Way-of-working: Introduced and guided data-driven operations and workflows.
- Goal setting: Defined an OKR (Objectives & Key Results) framework.
- Content analysis: Introduced the methodology and reports.
Correlation analysis
Performed a correlation analysis to identify an objective set of key metrics to evaluate social media content/efforts.
CLIENT CASES
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