The impact of personalization

Essent is the leading energy supplier in the Netherlands with the brands Essent, Energiedirect, Vandebron and about 20 service partners (regional companies that provide maintenance and sales of insulation, solar panels, charging stations and central heating boilers). They service over 2.5 million households and are part of the E.on group (one of the largest energy holdings in Europe).  

For over five years now, we have been working together with Essent and this cooperation is still ongoing. During this period, we have worked on many large projects in the field of digital analytics, privacy regulations and personalized communication. 

Also, the other use cases of the pilot proved successful, after which a full implementation and configuration followed. Once the platform was in place, our role evolved from implementation partner to product owner: we took on the maintenance of the DMP and promoted its use to various stakeholders throughout the organization. Over time, the segments populated via the DMP were used for marketing, sales and customer services purposes.