About Essent

Essent is the leading energy supplier in the Netherlands with the brands Essent, Energiedirect, Vandebron and about 20 service partners (regional companies that provide maintenance and sales of insulation, solar panels, charging stations and central heating boilers). They service over 2.5 million households and are part of the E.on group (one of the largest energy holdings in Europe).  

For over five years now, we have been working together with Essent and this cooperation is still ongoing. During this period, we have worked on many large projects in the field of digital analytics, privacy regulations and personalized communication. 

Moving towards personalised communication

In 2018, Essent decided to implement a Data Management Platform (DMP). The experts from Stitchd were involved in the entire process: from drawing up the requirements for the RFP to transforming the way of working within the marketing department. 

Initially, a pilot was set up in which 3 use cases were developed and evaluated. The focus was on churn prevention, marketing communication and data exchange with a 2nd party. 

Use case: PSV fans

EnergieDirect was the shirt sponsor of the football club PSV at that time. They were looking for a way to incorporate that sponsorship into their online acquisition strategy. We synced the fanbase of PSV with EnergieDirect’s customersbase and installed DMP tracking pixels on PSV owned websites to understand which of the EnergieDirect website visitors were likely to be a PSV fan. Those people were shown a personalized offer instead of the default cash-back offer: when signing a new contract or prolonging an existing one, they were given a PSV shirt. This personalization resulted in an increase of 23% in signed/prolonged contracts.  

The role of a product owner

Also, the other use cases of the pilot proved successful, after which a full implementation and configuration followed. Once the platform was in place, our role evolved from implementation partner to product owner: we took on the maintenance of the DMP and promoted its use to various stakeholders throughout the organization. Over time, the segments populated via the DMP were used for marketing, sales and customer services purposes. 

Jente De Ridder

With the personalization use cases at Essent we proved that understanding customers' interests and being able to respond to them in a relevant way, can have a huge impact on sales figures.

Jente De Ridder

Data Strategist

Key points

Rob Van De Wiel

I have enjoyed working with Stitchd for many years and with every issue (such as the implementation of DMP and online customer recognition) I could count on both the excellent content knowledge and the hands-on mentality. This ensured that we did not just stick to consultancy but delivered all projects.

Rob Van De Wiel

Digital Platform Expert

Discover below some of our other cases!


Do you have an issue we can help with or would you love to discuss data-driven marketing?
Then do not hesitate to contact Jente.
We are always open to discuss the potential of your data!

Jente De Ridder  | +32 474 78 21 49

Find us at one of our offices

Antwerp office
Prins Boudewijnlaan 24E
2550 Kontich

Ghent office
Guldensporenpark Gebouw I, bus 88
9820 Merelbeke

Amsterdam office
Cruquiusweg 110 - F
1019 AK Amsterdam

Utrecht office
Orteliuslaan 25
3528 BA Utrecht