CLIENT CASE NCOI Learning

Unlocking insights for lifelong learning

Empowering NCOI Learning's marketing strategy through data analysis and democratisation.

About
NCOI Learning

NCOI Learning is a leading provider of lifelong learning in Belgium, empowering over 25,000 professionals annually with skills and knowledge they can immediately apply in their roles. Known for its tailored, high-quality training programs and expert trainers, NCOI Learning strengthens individuals and businesses alike, offering solutions that range from classroom training to innovative learning platforms.

With a mission to create stronger professionals and organisations, NCOI Learning combines practical experience with cutting-edge educational techniques, setting the bar high in professional development.

USE CASE

NCOI Learning needed to enhance its marketing efforts by leveraging data for smarter decision-making. They sought a partner to support their transition to a more data-driven approach, providing actionable insights, scalable reporting, and a deeper understanding of their digital ecosystem.

"Our Stitchd consultant seamlessly integrated with the existing marketing team, acting as both integrator and data coach. Glenn really brought the data story to life in a manner that is accessible for everyone, by transforming complex data sources and business requirements in user friendly dashboards and tailored insights. Highly recommended!"

Bart Cuylaerts

Head of Marketing & eCommerce

Key points

Supporting tailored tagging and analytics

While the overarching GA4 framework is maintained by the team in the Netherlands, we provide specialised support for NCOI Learning. This includes refining tagging and analytics setups to ensure their specific marketing data needs are accurately captured and actionable within the larger framework.

Making data understandable and actionable

We transform complex datasets into clear, actionable insights using Power BI. By building tailored dashboards and reports, we enable the NCOI Learning marketing team to visualise their data intuitively. This helps them interpret trends, uncover opportunities, and make informed, data-driven decisions with confidence.

Activating data for marketing success

We helped NCOI Learning activate their data by creating actionable customer segments for targeted campaigns. By leveraging these insights, the marketing team could refine their strategies on social media and other channels, delivering more personalised and effective outreach.