CLIENT CASE Flanders
The democratisation
of data
Building a high-end dashboard and training people how to work with it.
About
Vlaanderen.be
Vlaanderen.be is a non-commercial digital hub of the government. It is a website that provides all-around information relevant to the citizens of Flanders.
It can be seen as one platform where various information is aggregated to answer all kinds of questions in a clear and understandable way.
More digital
content
During previous years, the amount of information on the website increased enormously. The website offers the possibility for external organisations to share their information. Therefore, the platform consists of their own content, but also of third parties who use Vlaanderen.be to get more visibility.
Therefore, more data insights were needed to take this visibility into account in terms of real numbers and visitors' information.
USE CASE
Digital challenges
The goal of the project was to create a correct overview of the visitors’ data on Vlaanderen.be and the subdomains for a durable period.
All different parties can have access to the dashboard. This going from a more general overview of the website’s activity to the more specific content measures together with the different steps a visitor goes through. As a result, the editors can look in a fast, but efficient way to the dashboard to check their KPIs and to act upon them. In this way, people could decide whether some kinds of content should get either more visibility or should be deleted to provide a clear platform of information. To achieve the latter, several people were trained to become more data-minded and to understand the numbers.
"We enormously appreciated the way Michael searched together with us towards an intuitive and user-friendly dashboard that answered all of our specific needs."
Peter De Prompt
Team Lead Connections Web Platform
Key points
A detailed roadmap
An efficient workspace was created by defining upfront a detailed roadmap. The goals were therefore accomplished by firstly understanding the needs of the client. For this, the communication was mostly focused on receiving continuous feedback to fulfil the specific needs for building the dashboard.
Tracking the right data
The needs were then translated into some technical specifications for tracking the right data.
Training the team
We have learned the editors working with the dashboard by conveying the right knowledge. For this, several pieces of training were organised for both theory and practice. Hereafter, we provided them with a theory guide about the available measurement points and data analysis to retain the knowledge. Next to that, specific example cases were made for the editors to analyse better the data in the dashboard.
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