Despite being in different industries, both Telenet and AG Insurance rely heavily on paid acquisition. This is reflected in advanced advertising strategies, running multiple campaigns simultaneously and targeting different audiences. Being successful in highly competitive markets forces them to properly understand effort versus performance.
The optimization of digital platforms requires both an understanding of user behaviour and, more importantly, a complete view on all traffic driving channels. Integrating Google Analytics with popular advertising solutions in the Google Marketing Platform (Ads, Display & Video 360, Search Ads 360) is a smooth process, but it is often difficult to achieve the same advertising data collection when running Adobe Analytics.
Telenet and AG Insurance both challenged us to work towards a solution that automatically imports all necessary data into Adobe Analytics and to provide guidance on the integration of these new data sources into existing reporting.
Do you have an issue we can help with or would you love to discuss data-driven marketing?
Then do not hesitate to contact Jente.
We are always open to discuss the potential of your data!
Jente De Ridder | +32 474 78 21 49
Antwerp office
Prins Boudewijnlaan 24E
2550 Kontich
Ghent office
Guldensporenpark Gebouw I, bus 88
9820 Merelbeke
Amsterdam office
Cruquiusweg 110 - F
1019 AK Amsterdam
Utrecht office
Orteliuslaan 25
3528 BA Utrecht